Each FIFA World Cup since 1966 has its own mascot. World Cup Willie, the mascot for the 1966 competition, was the first World Cup mascot, and one of the first mascots to be associated with a major sporting competition. The mascot designs show some representing a characteristic feature (costume, flora, fauna, etc) of the host country.
The World Cup mascot is mostly targeted at children with cartoon shows and other merchandise released to coincide with the competition.
| World Cup | Mascot(s) | Description |
| England 1966 |  World Cup Willie | A lion, a typical symbol of the United Kingdom, wearing a Union Flag jersey with the words "WORLD CUP". |
| Mexico 1970 |  Juanito | A boy wearing Mexico's kit and a sombrero (with the words "MEXICO 70"). His name is the diminutive of "Juan", a common name in Spanish. |
| West Germany 1974 |  Tip and Tap | Two boys wearing Germany kits, with the letters WM (Weltmeisterschaft, World Cup) and number 74. |
| Argentina 1978 |  Gauchito | A boy wearing Argentina's kit. His hat (with the words ARGENTINA '78), neckerchief and whip are typical of gauchos. |
| Spain 1982 |  Naranjito | An orange, a typical fruit in Spain, wearing the kit of the host's national team. Its name comes from naranja, Spanish for orange, and the diminutive suffix "-ito". |
| Mexico 1986 |  Pique | A jalapeño pepper, characteristic of Mexican cuisine, with a moustache and wearing a sombrero. Its name comes from picante, Spanish for spicy peppers and sauces. |
| Italy 1990 |  Ciao | A stick figure player with a football head and an Italian tricolore body. Its name is an Italian greeting. |
| United States 1994 |  Striker, | A dog, a common American pet animal and icon, wearing a red, white and blue football uniform with the words "USA 94". |
| France 1998 |  Footix | A rooster, one of the national symbols of France, with the words "FRANCE 98" on the chest. Its body is mostly blue, like the host's national team shirt and its name is a portmanteau of "football" and the ending "-ix" from the popular Astérix comic strip. Other proposed names were "Raffy", "Houpi" and "Gallik". |
| Korea/Japan 2002 |  Ato, Kaz and Nik (The Spheriks) | Orange, purple and blue (respectively) futuristic, computer-generated creatures. Collectively members of a team of "Atmoball" (a fictional football-like sport), Ato is the coach while Kaz and Nik are players. The three individual names were selected from shortlists by users on the Internet and at McDonald's outlets in the host countries. |
| Germany 2006 |  Goleo VI | A lion wearing a Germany shirt with the number 06 and a talking football named Pille. Goleo is a portmanteau of the words "goal" and "leo", the Latin word for lion. In Germany, "Pille" is a colloquial term for a football. |
| South Africa 2010 |  Zakumi | Zakumi is a leopard, a common animal found in South Africa, with green hair wearing a shirt saying South Africa 2010. Zakumi's green and gold colors represents South African national sports' teams colors. His name comes from "ZA", the ISO 3166-1 alpha-2 code for South Africa, and "kumi", a word that means "ten" in various African languages. |
| Brazil 2014 | - |
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